Strategic Evangelism

I recently read of a Gallup poll from the 1980s that looked at when people came to Christ. Apparently, 18 out of twenty people came to Christ before the age of 25. At age 35, one in fifty thousand became Christians, and at age 45, one in two hundred thousand. Now I don’t know the details behind these statistics, but they highlight what many studies of this nature have found, namely that people are more likely to come to Christ at a young age. I guess what would be of significance would be how many of those who came to Christ as children came from Christian families.

Regardless, I think this has huge implications for our evangelistic efforts. Targetting children and students in evangelism seems to be a sensible strategy, not only because of a much higher likelihood of success, but from a long term strategy perspective. People who come to faith early have a much longer time to grow in that faith and let it shape them and how they raise their own families. This should create a positive feedback mechanism.

If this data has merit, it makes me wonder why the church has not latched onto it in a more wholehearted fashion. Kids-ministry is definitely a priority for many churches, and Christian camps are often seen as strategically important, but why aren’t we seeing more churches in New Zealand thinking about starting Christian schools? If childhood is a strategically important time, why wouldn’t we want to make the most of that time? Wouldn’t having Christian Schools attached to our churches make sense? If these were integrated into the life of the church, they surely would provide powerful opportunities for mission and discipleship. Why not talk to your pastor and other key Christian leaders about these truths.