Tactics in Evangelism

I read the following in an interesting series on Christian capitalism by Tom Addison. He has a lot of good things to say about how Christians can use wealth for the kingdom, and I really appreciated his antidote to the somewhat negative view of wealth common in evangelicalism.

For too long, Christian donors have been too focused on retail evangelism and not sufficiently focused on what I call intellectual logistics. In war, it is said that amateurs and wannabes study tactics, whereas masters study logistics. Logistics is the art of having the right resources in the right place at the right time so tactical opportunities can be maximally advantaged. Evangelism was simply a lot easier even a generation ago when our culture had a consensus on the reality of God, sin, and man’s need for forgiveness. When a lost person shares those concepts with the church, it only takes a moment of personal crisis, or personal conviction, to make the final leap to a personal saving faith.

This is part of the reason I split my giving. I know some pastors argue that all your giving should be to the church and that church leaders should decide how best to use that for the kingdom. However, it has been my experience that many Christian leaders lack the sufficient wisdom to play the long game. Why are our leaders not pushing Christian education as one? It doesn’t take a prophet to see that we are losing our children and our strength because we are giving our children to the enemy to educate. So why are we not investing in schools that will help us train our children up?

Instead, we aim for low hanging fruit with walk-up evangelism and learned gospel presentations. These are all well and good, but this approach works best when there is a certain cultural knowledge of the historic faith. That time is almost over, and therefore, our strategy needs to develop. Addison goes on to suggest how it needs to develop.

When none of the preliminary ideas are held in common due to years of Satanic propaganda in the media and school – there is no God, no morality, no sin, no life after death – evangelism becomes ten times more difficult. The personal crisis or personal conviction that before might have led to a conversion now simply adds to a general sense of despair and a desire to drown those feelings in entertainment, drugs, or materialism. Before we can reap the harvest, we must sow, water, weed, and cultivate with Christian education and Christian values.

That is why I now funnel a large percentage of my giving into Christian education. Yes of course I still support my pastor and church, but because Christian leaders in New Zealand often do not understand the times we are in, I know that I (and other Christians who do) must put as much money as we can into Christian education. And I know this is having fruit among groups that our churches do not tend to reach. A Sikh or Hindu child who hears the gospel every day for 10 years or more is much more likely to come to faith (humanly speaking) than a Sikh or Hindu university student who has grown up in a government school and is hearing the gospel for the first time. I think it’s time that we Christians who see these things put continuous pressure on our leaders until they get this long term thinking. Imagine the impact the gospel could have in New Zealand if we were providing a quality gospel education for children from all faith backgrounds. Yes it is intensive and takes a lot of resources, but it is long term thinking that will reap long term rewards.